Why digital marketing is trending as an investment? The world is quickly becoming digital – no arguing that. People are consuming electronic content faster and faster every day. Companies and the world, in general, are starting to recognize the importance of going digital and that it is, in fact, essential; not only for marketing departments but for us collectively to keep evolving as the world around us constantly changes. After all, isn’t change just an opportunity?
What is digital marketing?
Simply put, it is the promotion of products or brands via one or more forms of electronic media. It’s extremely important, not only because of its rapid growth but also because it’s essentially the future of marketing. What does that mean exactly? Well, many people think that traditional promotion will soon be replaced entirely.
Let’s admit it. The new methods we have now are simply just much faster, more practical and versatile than the old traditional ones.
These are some of the most common forms of digital marketing:
> Website (SEO content)
> Online Advertising
> Viral Marketing
> Online video content
> PPC (pay-per-click) advertising
> Email marketing
> Social media (Facebook, LinkedIn, Twitter, Instagram, Tumblr, G+,etc)
> Mobile marketing (SMS, MMS, etc)
What is PPC (pay-per-click) advertising?
Whether you’ve heard a little about PPC advertising and want to learn more, or already know that you want to use PPC to start making the most out of your digital marketing, but aren’t sure where to start, you’ve come to the right place! First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Shall we?
PPC stands for pay-per-click, a model of online marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically, through SEO for example.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if you bid on the keyword “Best buys 2019,” your ad might show up in the very top spot on the Google results page.
Every time your ad is clicked, sending a visitor to your website, you essentially have to pay the search engine a small fee. When PPC is working properly, the fee becomes trivial. The visit is worth much more than what you pay for it. In other words, if you pay €3 for a click, but the click results in a €300 sale, then you’ve made a hefty profit.
Digital Marketing Evolved
The digital ads industry is a highly profitable market that entails a huge and unparalleled potential when it comes to exploiting digital marketing ads for profit-making purposes.
The more creative and innovative your digital ads, the more chances to get high performing results from their clicks. Real-time bidding has given a boost to the online ads industry as campaign managers can place bids and receive instant results (within milliseconds) regarding ad performance. Along with trending tags on the web, it is easier to deliver accurate ads that meet the wants of audiences regardless of where they are geographically located.
According to Vice President John Dietz at Adometry, “Real-time bidding advertising offers many benefits over CPC and other “traditional” forms of advertising offered by online ad networks. RTB-based advertising can help reduce costs. For example, Facebook’s new RTB platform showed reduced conversion costs to the tune of 40% in beta testing. It also uses consumers’ “near-immediate” online actions, rather than their entire online history. This is great news for B2B companies, who can use real-time bidding advertising to “retarget” customers.”
With the emergence of real-time bidding, even individuals who are not directly linked to the digital ads industry are now connected with access to an advertiser network which allows them to earn a profit from it. And this is exactly where Blue Lable enters the equation.
Start planning for your future by earning from Blue Lable’s digital ads marketplace now. We feature a wide range of digital banners with varying themes, including automotive, electronics, fashion, travel and many more. You can keep track of your banner performance in real-time and make a revenue out of the clicks they earn.
Still don’t have a Blue Lable Account? Register here